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MILAN DESIGN WEEK – “A PINNACLE OF REFLECTION” 3M

“A Pinnacle of Reflection”, an installation for the Milan Design Week 2019. A result of the collaboration between the 3M Design global Team and the internationally renowned Architects Matteo Thun & Partners. This creation will be built at Superstudio in Via Tortona in Milan and presented from 9 to 14 April 2019.
This installation required a close coordination between the various firms involved in the construction and a fast working pace in order to be presented during the Milan Design Week 2019.

Taramelli contributed to the construction of the tower laying the foundations of this installation. A tower with a wooden structure by Rubner Holzbau that extends into the heights. An exhibition that projects itself into the future, a combination of innovative materials and films resulting from years of research and innovation by the 3M Team, focused on sustainability.

“A pinnacle of Reflection”, a creation inspired by nature – by the rare blue butterfly – that projects itself into the future creating a world of light and colors thanks to the reflections of the innovative 3M multilayer optical film. The transformation of the caterpillar into a butterfly is a symbol of birth and innovation and inspires the magic light reflections which create surprising and engaging lighting scenarios, worth to be visited for an exciting experience.

Category – Installation
Concept e Design – 3M Design, Matteo Thun & Partners
Wood Structure – Rubner Holzbau
Engineering – SIO Engineering
Lighting – IGuzzini
General Contractor – Taramelli
Photographer – Giacomo Albo

Details & Info