This installation required close coordination among the various skilled teams involved in its creation and rapid execution to ensure its presentation at Milan Design Week 2019. Taramelli contributed to the construction of the tower by providing the base and structural foundation works for the installation. The tower features a wooden structure by Rubner Holzbau, rising vertically in an architectural expression that reaches towards the future. A setup that embodies innovation and sustainability, combining cutting-edge materials and advanced film technology— the result of years of research and development.
“A Pinnacle of Reflection”, where 3M’s multilayer and optical film creates a kaleidoscopic effect, reflecting a world of light and colors inspired by nature and the rare blue butterfly. The transformation from caterpillar to butterfly symbolizes rebirth and innovation, inspiring the magic of light reflections that generate mesmerizing and immersive luminous scenarios, offering a truly unique experience.