Photography culture in the Time of Selfie

Studio DC10 has been translating in architecture the coordinated image of Leica for 6 years. Stores becomes cultural places, where exhibitions and meetings are organized with photographers co-operating with the German brand.

This article explains the concept of the corporate image and describes its application in some stores, among them also the Leica Store in Milan – whose realization was made by Taramelli Srl.